Infinitely curious, detail-driven:

these are the elements for dynamic storytelling.

“Monica is an incredibly smart, strategic, creative, and passionate storyteller.”

ALAN ESKEW
Group Creative Director at Augustine Agency

I’m Monica, your copy wingwoman.

And this is Mookie, my right-paw dog who writes for treats only.

Words are just words until they come to life—jump off the screen, let's say—for your audience, leaving a lasting imprint on their memory.

That’s where I come in.

I’m Monica, and I’m obsessed with telling stories that matter. I’ve loved writing ever since I could hold a pencil—from running the weekly family newsletter as a kid to now writing for a living with Copy That. I majored in journalism and worked in both the in-house and agency sides of the marketing world before striking out on my own.

I’m your gal with almost a decade of experience ready to craft compelling copy for your brand, so you can spend more time being the badass you are.

Forever curious, quick-witted and hardworking, I’ve teamed up with everything from big names like Nothing Bundt Cakes®, JCPenney and Drybar to destinations like North Lake Tahoe, Visit Napa Valley and others. 

Memorable messaging? Top-notch communication? Detail obsessed AND obsessed with your brand? Copy That!

Specializing in:

  • travel, destinations & tourism

  • food, beverage & restaurants

  • beauty & skincare

  • weddings & events

  • retail

  • lifestyle, health & wellness

Fun facts you might actually care about

  • Alma mater: Texas Christian University (TCU). Go Frogs! 

  • My writing has won me awards like Story of the Year, Mark of Excellence, Best Long-Form Reporter and more.

  • I’m that weird person spending too much time in the grocery store reading the packaging copy. 

  • Love language: clever headlines infused with play-on words. 

  • Reading “your” and “you’re” wrong in a sentence = nails on a chalkboard. 

  • When I’m not writing social captions, emails or headlines, you can find me with a book in my lap, an espresso in my hand and my dog by my side (check out his modeling skills ⟵). 

More fun facts in case you’re a *fun facts kinda person*  

  • I’m ambidextrous, but write with my left hand only.  

  • I’m fluent in Sign Language. 

  • I spend way too much money on books. 

  • Hobbies: traveling (preferably somewhere with a beach), matcha tea runs, chess 

  • Fave workouts: yoga, pilates, boxing, pickleball, long walks 

  • Ideal dinner: Omakase tasting—or anywhere with street tacos & spicy margs

Can’t find the words? I know some good ones.

When you don't know what to say, when you can't find the words, when it's coming out all wrong—I am here.

I'll help bring your unique brand voice to life so you can stand out and see results.

Don't be noisy, be interesting.

Behind Copy That

I wasn't born with a keyboard in hand but rather a head full of stories. From writing in my diary as a kid to penning the family newsletter, I've always chased the thrill of words that make people feel.

Today, I do that for some pretty awesome brands, writing copy that ignites imaginations and sparks connections for their audience.

I started Copy That because I was tired of the same old copy that felt phoned-in and forgettable. I craved stories that crackled with personality and purpose, that could turn strangers into brand champions. So I ditched the corporate marketing world and built a haven for world-class brands that understood the power of emotional connection.

Why? Because in a world flooded with noise, authenticity speaks the loudest. 

I don't just write copy, I weave narratives that resonate, that make you laugh, cry and say, "Hell yes, that's me!" Running my own business has been a wild ride, but I wouldn't trade it for the world.

So let's ditch the generic, embrace the fun and craft copy that feels like a high five from your brand's best friend. That's Copy That.

FROM BLAH TO BAM!—HOOKED, ENGAGED, SOLD.

Copy That’s mission is to provide bold copywriting for brands that want to stand out and see results.

What makes me tick?

QUALITY LIKE PRADA

As the Nothing Bundt Cakes® Marketing team said, “Monica’s standards seem to be just as high as ours, and we do have high standards!” 

VERSATILE LIKE A CHAMELEON

I can write about a ton of different topics and shift tone smoothly. 

A LEARNING SPEED FASTER THAN USAIN BOLT

Clients will give me a brief and be fully confident that I’ll deliver spotless work on time with no hand-holding. I’ll figure out a way to get something done, even if at the time I don’t know how. 

COLLABORATIVE LIKE YOUR FAVE INFLUENCER

I’ll care about your team. I love offering solutions and new ideas to help brands remain socially relevant and engage with their audience. 

DEADLINE-DRIVEN LIKE YOUR GOOGLE CALENDAR

Have never missed a copy deadline and don’t plan on it. See my client testimonials for proof. 

HARDWORKING LIKE KOBE

I go the extra mile with in-depth preparation that leads to unforgettable copy and results-driven ideas. 

FRIENDLY LIKE MR. ROGERS

Warm, flexible and highly personable. Because mean girls should stop right at the 2004 movie. 

RESPONSIVE LIKE AN AI (WELL, CLOSE TO IT)

I won’t ghost you. ;)

Lovely people with lovely things to say

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Lovely people with lovely things to say ∗

  • "Monica’s standards seem to be just as high as ours, and we do have high standards! We appreciate her timeliness, flexibility and quality work. She has helped us be more nimble, create assets much more quickly and have the ability to support our growing Brand.”

    REBECCA FORD & AMI HANSON
    Brand Marketing Team at Nothing Bundt Cakes®

  • "Monica is an incredibly smart, strategic, creative and passionate storyteller. She added tremendous value to literally every project she worked on at Augustine Agency and delivered cutting-edge headlines, great copy and engaging long-form content—with a unique specialty in name creation.”

    ALAN ESKEW
    Group Creative Director at Augustine Agency

  • "Monica is quietly and mightily building herself into a creative powerhouse. Her writing is smart, purposeful and can cover a variety of diverse and complex topics. She's thorough...and you don't have to ask for options.”

    KELSEY WALTER
    Creative Director at JCPenney

  • “One of my challenges was finding a writer who understood the nuances of custom content marketing. Copy That understood the specific requirements of custom content and our client and rose to the challenge. Her work captured the brand's very specific voice while also being fresh, original, and reader-friendly, with no fluff.”

    CALLIE FROMSON
    Custom Content Editor at Visit Napa Valley

  • "Monica can write about a diverse array of topics and shift her tone accordingly. She has written concise copy on vineyards and wineries, adhering to brand voice and striking just the right tone between conversational and educational for a wide audience. She's also able to tackle weightier subjects, including Indigenous history, which she went above and beyond in her research, preparing questions, and conducting interviews. She always hits her deadlines. It's been a pleasure working with Monica!"

    MARTHA-PAGE ALTHAUS
    Co-Founder of Wanderlust Content Studio

  • "Monica showed extremely high attention to detail and always acted with urgency. She has excellent writing skills and can distill a complicated technical topic into an entertaining and informative piece for readers to understand. She conceptualized and executed a customer-focused company magazine for us that is now on its 13th issue and remains one of our strongest marketing initiatives."

    JACKIE BOWERS
    Executive Vice President of Marketing + Product at Call Box

  • "Monica provided us with the best copywriting to date. She totally ‘got’ our brands, added value and over-delivered every time. BIG THANKS from us at WellBiz!”

    ALEXA HUBBARD
    Senior Director of Integrated Marketing - Brand + Creative at WellBiz Brands, Inc.
    (brands: Drybar, Elements Massage, Radiant Waxing, Amazing Lash Studio & Fitness Together)

  • “Monica is an outstanding reporter and writer, good enough to be among a select few named Mark of Excellence award winners by the Society of Professional Journalists. The kind of writing that Monica is so good at requires insight into complex situations and the ability to gather information and find stories that make that information come to life. She has real ability at reader-friendly writing.”

    TOMMY THOMASON
    Director at the Texas Center for Community Journalism

  • “Monica checks so many boxes: solid understanding of her audience and ability to engage with a brand, laser-focused under tight deadlines, can-do attitude, top-notch creative writing and problem-solving chops. I knew from the moment I met her, she was special.”

    JAMIE SENSAT
    Art Director at JCPenney

  • “She captures the audience with informative, witty and thoughtful copywriting that always elevates our designs—regardless of the project or client. She's an incredibly hard worker and has a strong passion for her craft.”

    REESE MCKINNEY
    Senior Art Director at Augustine Agency

  • “When Monica was a college senior, I was interviewing her for a role on another team. I walked out of the interview and told the team lead, ‘Sorry, I’m stealing her for my team.’ It was one of the best decisions I’ve made in my career so far. I owe so much of my success to having her on my team. Monica is a sponge and an idea machine that works 100mph at all times.”

    MARY HAYE
    Marketing Director at Call Box

  • “Monica is a go-getter and a creative producer. No task is too difficult for her. She'll figure out a way to get it done even if at the time she doesn't know how.”

    MINGJIE ZHAI
    Founder and CEO at The Love Story Media Non-Profit

  • “Perfect, Monica, just perfect! This is truly amazing! I mean…exactly what I wanted to say!”

    SALENA QUINLAN-SHULTS
    Owner of Yoga on Main

  • “I was consistently impressed with Monica’s willingness to dive into difficult projects and her ability to adapt to last-minute changes. She has an incredible energy to learn more and intentionally takes the time to figure out how to best support those she works with.”

    KAITI TICHANSKY
    Senior Graphic Designer at Call Box

  • “Wow, just read the article! Absolutely beautifully written. You and your craft is such a gem to us. We truly appreciate you.”

    SHONDALE GRAY
    Pastor and Co-Founder of The Glory House of Frisco

  • “We’ve seen positive results in both our email campaigns and social media engagement. Monica has maintained all copy deadlines while helping us with new ideas, both within our existing scope and outside of our normal assets, to further the Brand's evolution and remain socially relevant."

    REBECCA FORD & AMI HANSON
    Brand Marketing Team at Nothing Bundt Cakes®

  • “Monica is thorough, responsive, and professional. She's also friendly, flexible, and highly personable, and this comes through in her work. With Copy That, I knew that I could provide Monica a creative brief and be fully confident that she would deliver spotless work on time with no hand-holding. She's a true collaborator.”

    CALLIE FROMSON
    Custom Content Editor at Visit Napa Valley

  • “I highly recommend Copy That to anyone who wants to collaborate with a friendly, professional writer and content marketing expert who can quickly and adeptly understand and tackle creative challenges.”

    CALLIE FROMSON
    Custom Content Editor at Visit Napa Valley

  • “Monica always went the extra mile with in-depth preparation that ultimately led to truly unique ideas for digital, social, email, blog content and more. If you want great ideas that will build your client's brand and drive business results, you want Monica on that business."

    ALAN ESKEW
    Group Creative Director at Augustine Agency

  • “Monica attacks every task with common sense, a fresh perspective and places herself in the audience's shoes. Love her instincts and how easy she is to work with—a welcome addition to any creative project, no matter the scale."

    KELSEY WALTER
    Creative Director at JCPenney