Raising the (copy) bar

⤓  Scroll down for work samples!

What to expect when you work with me

CUSTOM COPY

In a world buzzing with distractions, having a unique voice is key. I'll bring your brand to life so you can stand out from all the noise.

HIGH ATTENTION TO DETAIL

Picture this: a potential customer lands on your website. Everything sounds great, the product looks incredible and the user experience is on point. But there’s a glaring typo right in their face. Avoidable, silly mistakes like these represent your brand and its people. I’ll care about your copy the same way you care about your audience. I’ll cross all the t’s and dot the i’s so you don’t have to.

INFINITE CURIOSITY

I am not the authority in your industry—YOU are. A copywriter who says otherwise just wants your money (sorry). But you know what I AM? Pretty dang good at COPYWRITING in your industry. That takes a certain level of curiosity, care and interest in your day-to-day. What makes your brand tick? Who are your biggest competitors? What words do you love using on the repeat, and which ones do you avoid at all costs? No one knows your brand better than you, but I’ll work hard to learn all this and more.

OPTIONS, OPTIONS, OPTIONS

Of course, there are a million and one ways to say something. We won’t go overboard, but I will go above and beyond to make sure you have a few *quality* options to choose from in the copy (depending on the piece you’ve requested).

DEADLINE OBSESSED

100% of projects delivered on time. Never missed a deadline—seriously. Just look at my client testimonials for proof.

The Project Process

  • 01.

    We’ll start with a kickoff call or you can just send over a brief/your preferred method of direction—up to you!

  • 02.

    I’ll get to work on your messaging in my little copy den or whichever coffee shop sounds best that day (gotta keep WFH life interesting).

  • 03.

    You’ll receive the copy (options of it) by our agreed-upon deadline.

  • 04.

    Either approve the copy as is, but know that I offer 1-2 rounds of revisions depending on the piece to make sure you’re thrilled with the results.

  • 05.

    Love the copy. Publish the copy. Request more copy. In whichever order you choose.

“Monica is thorough, responsive, and professional. She's also friendly, flexible, and personable.”

CALLIE FROMSON
Custom Content Editor at Visit Napa Valley

CLICK FOR SAMPLES

Jobs Well Done

Digital/Social/Email Monica Wallis Digital/Social/Email Monica Wallis

Avocados From Mexico

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Digital/Social/Email, Print Monica Wallis Digital/Social/Email, Print Monica Wallis

Amazing Lash Studio

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More 
REAL CLIENT RESULT

Copy That helped increase Nothing Bundt Cakes’ Instagram followers by 6% (28,000 total; 1,000 per week) within four months.

✳ Nothing Bundt Cakes has 550 bakeries nationwide. ✳

Client love notes

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Client love notes ∗

  • “We’ve seen positive results in both our email campaigns and social media engagement. Monica has helped us be more nimble, create assets much more quickly and have the ability to support our growing Brand.”

    REBECCA FORD & AMI HANSON
    Brand Marketing Team at Nothing Bundt Cakes®

  • "Monica conceptualized and executed a customer-focused company magazine for us that is now on its 15th issue and remains one of our strongest marketing initiatives."

    JACKIE BOWERS
    Executive Vice President of Marketing + Product at Call Box

  • "Monica provided us with the best copywriting to date. She totally ‘got’ our brands, added value and over-delivered every time. BIG THANKS from us at WellBiz!”

    ALEXA HUBBARD
    Senior Director of Integrated Marketing - Brand + Creative at WellBiz Brands, Inc.
    (brands: Drybar, Elements Massage, Radiant Waxing, Amazing Lash Studio & Fitness Together)

  • “I owe so much of my success to having her on my team. Monica is a sponge and an idea machine that works 100mph at all times.”

    MARY HAYE
    Marketing Director at Call Box

  • “One of my challenges was finding a writer who understood the nuances of custom content marketing. Copy That understood the specific requirements of custom content and our client and rose to the challenge. Her work captured the brand's very specific voice while also being fresh, original, and reader-friendly, with no fluff.”

    CALLIE FROMSON
    Custom Content Editor at Visit Napa Valley

  • "Monica can write about a diverse array of topics and shift her tone accordingly. She has written concise copy on vineyards and wineries, adhering to brand voice and striking just the right tone between conversational and educational for a wide audience. She's also able to tackle weightier subjects, including Indigenous history, which she went above and beyond in her research, preparing questions, and conducting interviews."

    MARTHA-PAGE ALTHAUS
    Co-Founder of Wanderlust Content Studio

  • "She added tremendous value to literally every project she worked on at Augustine Agency and delivered cutting-edge headlines, great copy and engaging long-form content—with a unique specialty in name creation.”

    ALAN ESKEW
    Group Creative Director at Augustine Agency

Brands I’ve Helped

Spaces I Serve…

  • food, beverage & restaurant

  • travel/tourism/destination 

  • beauty & skincare 

  • weddings & events

  • retail

  • lifestyle, health & wellness

Don’t see your industry listed? No problem! Fill out this form to see if we’re a good fit.

My Best Clients…

  • truly care about their consumer base

  • understand the importance of great copy

  • like to have fun with their marketing & branding

  • keep a finger on the pulse of what’s trending

  • have mad organization, communication & collaboration skills

  • know what they want to say—even if they don’t quite know how to get there

  • are positive, innovative & open to trying new things 

  • last, but NEVER least: are kind, cool people you’d want in your friend group. 

AWARD-WINNING WRITING & TEAMWORK

Story of
the Year Award

Issued by The Jay and Gail Milner Distinguished Student Journalism Awards

Mark of Excellence Award

Issued by the Society of Professional Journalists (SPJ)

Best
Long-Form Reporter

Issued by TCU Student Media Awards

2x Employee of the Month Award

Issued by Call Box

Like what you’re seeing?
Let’s make it a reality for YOU.